I am an experienced creative consultant, beauty editor and creative director specialized in beauty, luxury and culture.

How I support you: With visionary visual-, communication-  and brand-concepts, creative consultation and one of a kind copy.

I’m known for spotting trends and stories before anyone else does and turning them into inspiring content for on- and offline publishing. With my knowledge and passion, I’m also supporting brands in shaping a modern language – both with visuals and words.

While editorial writing has been my expertise for over 10 years, including interviews with Francoise Nars, Nadja Auermann, Miss Piggy, I’m all about researching new trends, creating concepts and producing editorials that have a real meaningful impact. Trend agencies like WGSN repeatedly refer to my work

My unique use of visuals has led to work and collaborate with renowned beauty brands such as Chanel, Schwarzkopf and Shiseido, but also companys like Telekom.

My extensive, international industry network allowed my to connect with agencies such as Flamingo and Edelmann and develop successful international co-operations, campaigns and event concepts.

Since November 2016, I’m TUSH magazine’s Beauty Director — Europe’s most influential art and beauty magazine – and responsible for both digital and print.
With a strong creative vision and strategy, I’ve quintulped TUSH magazine’s followers up to 100k on Instagram and increased the relevance of TUSH within the international market through one of a kind editorials, stories, backstage reports and collaborations with brands, personalities and artists.

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Read and see more about me:

LinkedIn Profile

Cut By Fred

Femtastics

Original Copy

Foxycheeks

Beautydelicious

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