Editorial Director + Creative Consultant
I am specialised in story telling and creative conception for international beauty and high fashion brands. I am conceptualising and producing stories, visuals and copy for both commercial and editorial use, print and moving image, consult on product innovations, create 360° content and event concepts, trend analysis + forecasting – with an artistic eye but also with high financial effectivity. My work is enriched through my international network of reowned and up and coming artists, influencers, photographers, agencies and industry icons.
How I support you: With visionary visual-, communication- and brand-concepts, creative consultation and one of a kind copy.
I’m known for spotting trends and stories before anyone else does and turning them into inspiring content for on- and offline, independent and conmercial publishing. With my knowledge and passion, I’m also supporting brands in shaping a modern language – both with visuals and words.
While editorial writing has been my expertise for over 10 years, including interviews with Francoise Nars, Nadja Auermann and Miss Piggy, I’m all about researching new trends, creating concepts and producing editorials that have a real meaningful impact. Trend agencies like WGSN and Peclers repeatedly refer to my work
My unique use of visuals has led to work and collaborate with renowned beauty brands such as Chanel, Schwarzkopf, Nars and Shiseido, but also companys like Telekom or Louis Vuitton.
My extensive, international industry network allowed my to connect with agencies such as Flamingo and Edelmann and develop successful international co-operations, campaigns and event concepts – always with a focus on high quality and attractive innovation.
Since November 2016, I’m TUSH magazine’s Beauty + Editorial Director — Europe’s most influential art and beauty magazine – and responsible for both digital and print, video, visuals and texts.
With a strong creative vision and strategy, I’ve quintulped TUSH magazine’s followers up to 140k on Instagram and increased the relevance of TUSH within the international market through one of a kind editorials, stories, backstage reports and collaborations with brands, personalities and artists.
I also contribute exceptional beauty stories to international media such as WWD Japan and Styliste France.
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